Fagerhult Primary colours
We use these colours to help us reinforce our presence and unify our touch points from marketing to product.
Meet Fagerhult Blue
It's our hero colour. It's sharp and clear, making it bold and optimistic, while at the same time it's soft and inviting, paying homage to the practical, human origins of Fagerhult. It is at the heart of every communication, and should be used intentionally but sparingly.
Where do we use it
Fagerhult blue is often used for our logo colour, buttons, and text links. It can also be used for some typography. We use white mainly to define space, to balance out the other colours in the palette, and to accentuate other important visual elements. It can also be used for some typography when the situation calls for it.
Fagerhult Base colours
Fagerhults base palette is inspired by natural material colours and could easily be replaced by its physical materia (maybe not champagne) and works as a foundation for the other colours to act on, when the situation calls for a more creative base than white. They work well on their own but also plays well with others. A useful and versatile building block for your creations.
Fagerhult Nordic Premium colours
Inspired but not defined by the nordic nature, our Nordic Premium palette is designed to convey a sense of the north. It contains a variety of colours to keep things fresh and interesting. Its main purpose is to accompany our base or primary palette, we lean on these colours more frequently when brand awareness is high, or on our own properties where we control the surrounding environment. Since they are powerful colours, we try to not overuse them.
How do we use them
The wide spread of colours makes for a great playground for any creator and your creativity should be your guide. With that said it is important not to stray too far off, it is vital that the end result is on brand. Keep it clean, dont mix too many colors in the same composition, choose one palette to work with in each category or less.
Base colours
Keep it clean by using it sparingly on a white spacious backdrop either as copy or object, or by using it heavily as the backdrop. The base colours can be used separately or favorably in combination with a accent colour from the Fagerhult palette, either by complimenting it on a white backdrop or again as the backdrop.
Nordic Premium Colours
The Nordic Premium Palette has the character that allows it too stand on its own or add to a composition where the base palette acts as the foundation. It can be used with success as copy as well as artwork/objects. The versatility and range allows it to blend with other colours in the same palette, both as solids as well as gradients. Be wary of overuse and use different tones from the same colour when adding more than one.
The role of neutrals
The neutral palette is particularly useful in illustrations, they can be used to create shadow and depth. Working together with the blue palette makes for an ideal combination, providing depth in layers without creating a to heavy composition. However, they should never be used for text on light backgrounds because they do not create enough contrast.
The role of black
Black is very effective for creating contrast and are therefore the primary colour used for typography. Occasionally black is found in illustrations but rarely dominate the palette.
Now that you've read through the guidelines, you're ready to visit our colour section and download the assets.