Colours

Overview

We use the blue company colour together with supplementing accent colours. The supplementing colours can be used once creating a softer and more inviting and dynamic graphic surrounding.

Primary colours

A consistent use of the blue colour enhance the impression of Fagerhult. It's important that it is reproduced correctly.

White
AAA
Dark
DNP
Blue
DNP
HEX
#0049b0
CMYK
100, 72, 0, 18
RGB
0, 73, 176
PMS
280
White
DNP
Dark
AAA
Blue
AAA
HEX
#ffffff
CMYK
0, 0, 0, 0
RGB
255, 255, 255
PMS
-

Base colours

This palette contains a variety of colours that we use as base for marketing material. When used in conjunction with our primary colour, these colours makes every moment feel on-brand.

White
DNP
Dark
AAA
Blue
AAA
HEX
#f2f0ed
CMYK
5, 4, 6, 0
RGB
242, 240, 237
PMS
-
White
AA
Dark
DNP
Blue
DNP
HEX
#8d6c43
CMYK
5, 4, 6, 0
RGB
141, 108, 67
PMS
-
White
DNP
Dark
AAA
Blue
AA
HEX
#cdc6b7
CMYK
17, 14, 22, 1
RGB
205, 198, 183
PMS
-
White
DNP
Dark
AA
Blue
AA18
HEX
#afb6b6
CMYK
35, 22, 25, 4
RGB
175, 182, 182
PMS
-

Nordic Premium

Inspired but not defined by the nordic nature, our Nordic Premium palette is designed to convey a sense of the north.

White
DNP
Dark
AA
Blue
AA18
HEX
#afb19f
CMYK
31, 19, 30, 3
RGB
175, 177, 159
PMS
-
White
AA
Dark
AA18
Blue
DNP
HEX
#637b74
CMYK
56, 33, 39, 15
RGB
99, 123, 116
PMS
-
White
AAA
Dark
DNP
Blue
DNP
HEX
#445f4c
CMYK
68, 39, 59, 30
RGB
68, 95, 76
PMS
-
White
AAA
Dark
DNP
Blue
DNP
HEX
#293d3c
CMYK
70, 49, 53, 46
RGB
41, 61, 60
PMS
-
White
DNP
Dark
AAA
Blue
AA
HEX
#e6ecef
CMYK
9, 5, 4, 0
RGB
230, 236, 239
PMS
-
White
DNP
Dark
AA
Blue
AA18
HEX
#90aab2
CMYK
40, 20, 15, 1
RGB
144, 170, 178
PMS
-
White
AA
Dark
DNP
Blue
DNP
HEX
#57717a
CMYK
60, 36, 35, 15
RGB
87, 113, 122
PMS
-
White
AAA
Dark
DNP
Blue
DNP
HEX
#204b51
CMYK
80, 45, 48, 38
RGB
32, 75, 81
PMS
-
White
DNP
Dark
AAA
Blue
AA
HEX
#e2d1ce
CMYK
15, 19, 14, 0
RGB
226, 209, 206
PMS
-
White
AA18
Dark
AA18
Blue
DNP
HEX
#a28680
CMYK
28, 35, 32, 10
RGB
162, 134, 128
PMS
-
White
AAA
Dark
DNP
Blue
DNP
HEX
#714c65
CMYK
50, 65, 34, 19
RGB
113, 76, 101
PMS
-
White
AAA
Dark
DNP
Blue
DNP
HEX
#392e51
CMYK
76, 72, 40, 34
RGB
57, 46, 81
PMS
-

Grayscale

The grayscale palette is inspired by the nordic sky. It has a slight blue tint and we want to use this instead of an ordinary grayscale. We use it for web elements, illustrations etc.

  • White#ffffff
  • Gray-030#f8f9fa
  • Gray-100#e6e8ee
  • Gray-300#b8becb
  • Gray-500#8a94a7
  • Gray-800#445571
  • Gray-900#172b4d

    • Downloads

    Both RGB and CMYK palettes are available for Adobe products (.ase).

    Confused about what colour to use? Become a master of Fagerhult's colours by using our guidelines.